The breadcrumbs of the internet

What even is UTM?

UTM parameters are tags that you add to a link. When someone clicks on a link with UTM parameters, those tags are sent back to your Analytics platform (like Nlytics) for tracking.

UTM Generator

So, how can UTM parameters help my business?

UTM codes are your secret weapon for unlocking campaign performance insights. By appending these tracking parameters to your links, you can follow users from click to conversion, revealing which channels and tactics are driving real results.

Let's break it down.

UTM Paramaters are made up of many components, primarily: source, medium, and campaign. Each of these components helps you understand where your traffic is coming from and how it's interacting with your site.

httsp://nlytics.io/?utm_source=google&utm_medium=cpc&utm_campaign=winter_sale

UTM Source

The referrer of the traffic. This could be a search engine, a newsletter, or a social media platform. You should use this to mark where the traffic is coming from.

UTM Source

See where your traffic is coming from on a Nlytics Business Plan.

Facebook traffic is up by 12% this month.

Showing total visitors for the last month

UTM Medium

Understand which channel is working for your business.

CPC traffic is up by 30% this month.

Showing total visitors for the last month

httsp://nlytics.io/?utm_source=google&utm_medium=cpc& utm_campaign=winter_sale

UTM Medium

The marketing medium. This could be the channel or the type of traffic you are getting like blog, organic, or email marketing traffic. Use this to mark how the traffic is coming to your site.

UTM Medium

Understand which channel is working for your business.

CPC traffic is up by 30% this month.

Showing total visitors for the last month