What if you could triple your marketing pipeline, quadruple revenue contribution, and reduce costs, all while working with fewer resources? That’s not a dream; it’s exactly what global real estate services giant JLL achieved.

What if you could track every critical interaction on your website without writing a single line of code? Codeless events make this possible, transforming how businesses monitor user behavior and turning insights into growth opportunities.

Marketing in 2025 is a mix of excitement, innovation, and the occasional headache. The challenges are real, budget pressures, a rapidly changing consumer landscape, but the opportunities are even greater for businesses ready to adapt.

Artificial intelligence (AI) isn’t just the future of marketing, it’s here, reshaping industries, and delivering results at a scale never imagined before. From Coca-Cola’s personalized campaigns to Amazon’s game-changing dynamic pricing, the power of AI is rewriting the rules of engagement.

Glossier’s meteoric rise from a beauty blog to a billion-dollar brand is a blueprint for how companies can turn authenticity, community, and innovation into monumental success. By blending direct customer feedback with modern marketing strategies, Glossier has redefined beauty for a generation that values minimalism, individuality, and connection.

It’s the perfect resource for anyone looking to better understand their audience and refine their strategy, and it’s exactly the kind of information Nlytics is here to help you act on.

While Netflix pioneered the use of A/B testing at scale, its success story is a blueprint for every business aiming to make data-driven decisions.

What if the key to exponential growth was hiding in plain sight? Location data isn’t just about knowing where your users are; it’s about understanding how their geographical context influences their behavior, preferences, and decisions.

Every time a user lands on your website and leaves without exploring further, they're signaling potential issues with engagement, relevance, or usability.

As we kick off 2025, digital marketing continues to evolve, with businesses increasingly adopting innovative strategies to connect with their audiences.

Your website is your digital storefront, your first impression, your engine for driving business opportunities. But here’s the big question: are you truly maximizing its potential?

These companies didn’t leave their success to chance, they built it through data. Each of these industry leaders leveraged A/B testing to fine-tune their strategies, connect with users, and drive measurable growth.

At Nlytics, we believe that data should empower you, not overwhelm you. Our mission: to empower businesses with the tools they need to turn data into action and growth into a constant. 

A/B testing is more than just a tool, it's a growth philosophy. And few companies illustrate this better than Duolingo, the language-learning juggernaut that transformed gamified education into a global phenomenon.

What if you knew exactly which ads, emails, and promotions turned visitors into customers—and which ones fell flat? That’s how brands like Allbirds, the sustainable e-commerce powerhouse, are outperforming the competition.

Waitrose.com, one of the UK’s leading grocery retailers, demonstrated how a data-driven approach to digital marketing can yield impressive results without increasing spend. By focusing on incremental conversions and optimizing their programmatic display strategy, they not only improved efficiency but also saw substantial revenue growth.

UTM tracking gives you the clarity you need to make data-driven marketing decisions. By adding a few simple parameters to your URLs, you can measure the performance of every campaign with precision. The world’s best marketers aren’t guessing, they’re using UTM tracking to maximize ROI, and you can too.

In the era of smart everything, TVs, phones, watches, fridges (yes, even fridges!)—marketers have an unprecedented opportunity to engage their audience on multiple fronts. With the average U.S. household owning 10 connected devices, understanding cross-device targeting is no longer optional, it’s a must.

DUCA, a forward-thinking financial services company, set out to achieve what many businesses strive for: Exceptional marketing results with a highly efficient budget. By leveraging targeted strategies, continuous optimization, and a multi-channel approach, DUCA surpassed their goals while using less than half of their planned budget.

Search Engine Optimization (SEO) is more than just a buzzword, it’s the lifeblood of digital visibility in an increasingly competitive online world. If you’ve ever wondered how some brands consistently rank at the top of Google while others remain hidden, the answer lies in SEO.

Marketing campaigns are the driving force behind business success, but how can you pinpoint which ones are delivering results and which are falling short? What if you could transform every marketing dollar into measurable growth?

Salesforce has redefined how businesses operate in the digital age, setting a gold standard for B2B commerce. What started as a CRM platform has grown into an ecosystem that empowers businesses with innovative tools, personalized customer experiences, and AI-driven insights.

Here’s how Shopify merchants are using codeless events to grow their businesses—and how you can do the same.

Every click, scroll, and page view tells a story about your visitors' journey. Whether you’re driving sales, nurturing leads, or building brand loyalty, increasing Pages Per Session can transform your website into a high-performing engagement engine.

Average Session Duration is a critical metric that reveals how engaging your website truly is. It’s not just about how many people visit, it’s about how long they stay, explore, and connect with your content.

In today’s fast-paced digital world, success comes down to one thing: understanding your customers.

Device type tracking isn’t just about knowing whether your users are on mobile, desktop, or tablet, it’s about tailoring your website and strategies to meet them where they are, delivering seamless experiences that keep them engaged and coming back for more.

If you’re not tapping into the power of marketing technology, you’re leaving money on the table, and your competitors are picking it up. MarTech isn’t just a buzzword; it’s the backbone of modern marketing. It’s how businesses are turning customer insights into actionable strategies, building deeper relationships, and driving growth like never before.

What if you could track every critical interaction on your website without writing a single line of code? Codeless events make this possible

Dollar Shave Club (DSC) didn't just sell razors, it revolutionized an industry and turned a mundane task into a movement. Founded in 2011 by Michael Dubin, DSC disrupted the male grooming market with a bold vision, brilliant storytelling, and an innovative subscription model. What can businesses learn from this trailblazing company? Let’s break it down together.

Companies like Duolingo, Amazon, and Netflix aren’t guessing—they’re using actionable data to refine strategies, improve engagement, and drive conversions.

What if every bounce on your website wasn’t a loss but an untapped opportunity to drive growth? Your bounce rate is more than just a number, it’s the ultimate truth-teller...